— Work
2021 SEGD Conference
Client
SEGD
Team
Nick Vicente, Design & Creative Direction
Sarah Miorelli, Design, Comms Manager, SEGD
Cybelle Jones, CEO, SEGD
Janette Foreman, Dir. of Operations, SEGD
Nadia Adona, Dir. of Membership & Media, SEGD
Amy Rees, Conference Co-Chair
Josh Goldblum, Conference Co-Chair
The Society for Experiential Graphic Design (SEGD) is the global, multidisciplinary community of professionals who plan, design, and build experiences that connect people to place.
The 2021 SEGD Conference was positioned as an opportunity to explore the current state and future of the art and practice of experiential design. As a co-chair of the conference, I was tasked with collaborating with the SEGD team to develop a unique theme that would connect all of the programming for the weekend.
In addition to concept development, I was also asked to develop the identity for the conference. SEGD exists at the intersection of graphic design, architecture, culture, experience, access, equity, storytelling, community, and more. With this in-mind we decided to lean into a system representative of these intersections.
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