I want in.

— Work

Team
Dania Shafei, Content Strategy
Nora Cranley, Content Strategy
Pete Adams, Brand Strategy
Nick Vicente, Design & Creative Direction

In March of 2020, we were asked to participate in an emergency 48-hour response initiative to develop a campaign to combat disinformation and spread public awareness of the COVID-19 virus.

Working with a team of people from around the country, in 2 days we developed a strategy, messaging, and visual direction to target young people who are not properly social distancing or taking note of the severity of the pandemic.

When the government mandated the closure of public spaces so that everyone would stay indoors, many people chose to defy the practice of social distancing — meeting up in larger groups because they felt a fear of missing out. To fight this mindset we proposed incentivizing staying home with daily live-streamed content allowing individuals to interact with their favorite creators as well each other online. This would create a popular platform to promote educational information and help us push the idea that they’re not missing-out, they’re missing-in.